The activities of the Newwork14 campaign were centred on establishing an identity for the Fine Art class of 2014 at the University of the Witwatersrand. These activities were part of a year long fundraising initiative for the class. This project was an immense opportunity for me to volunteer to head the design and direction of the logo, website and catologue leading up to the graduates final exhibition at the Wits Art Museum.
about this project
Category: Design, Print, Logo
Medium: Invitation Cards & Banners
project brief
Create a logo for the Newwork14 brand to be used for the Newwork14 event posters, invitations and the Newwork14 website.
artwork description
This logo was used for the invitation cards and posters surrounding the Newwork14 auction at the Kalashnikov gallery as well as on the Newwork14 website. The logo was later adapted for use on the Newwork14 catologue and advertising for the final class at the Wits Art Museum. The auction event invitation was circulated across the Facebook pages of both the Art Time and the Wits Art Museum.